Quantcast
Channel: Amicale Citroën Internationale (ACI) - bringing together the Citroen clubs of the world » Various
Viewing all articles
Browse latest Browse all 2

New ACI Website: the reasons behind

0
0

After almost 6 years of having the old style, “old school” website of ACI in place (launched 2004), it was about time to adapt to newer technologies and also new publishing concepts.

During AGM 2010, the ACI Communications responsible and Germany Delegate Stephan Joest presented the new concept of the ACI website to all Delegates. Using latest blogging tools such as WordPress and with that a great pack of new services also supporting social media and networks, the new site additionally embraces latest SEO (search engine optimization) features to get a better visibility and ranking.

The new update also reflects observations made on latest trends in club organization. In several countries, the organization of Citroen enthusiasts is going away from a hierarchically, centrally managed organization to a more decentrally, federalistic loosely-connected group structure in which electronic media is the main if not even *only* communications channel. Access to spare parts via the internet is available 24/7 and most parts can be obtained in less than 72hrs. Thus, clubs have to adapt to other means to attract members – and also embrace newest communication technology trends.

Download the ACI AGM 2010 communications outlook presentation here.

We’re interested into your comments. Please feel free to share your thoughts with us below. Thank you.


Viewing all articles
Browse latest Browse all 2

Latest Images

Trending Articles





Latest Images